Project Detail

Social Media Management

Social Media Management For Stretching App

About the project

Client

AZ Stretch

Service

Social Media Management

In this project, the client’s goal was to provide their audience with value through educational content about the importance of stretching to enhance your performance and avoid injuries.

Here’s our content creation process. 👇

Phase 1: RESEARCH

Phase 2: CONTENT WRITING

After researching our competitors, developing a better knowledge of what our unique selling proposition is, and gaining a deeper understanding of our target audience, I proceed to create content based on all of the previous research to insure that it has a high likelihood of success.

 

Phase 3: GRAPHIC DESIGN & VIDEO EDITING

We used Canva & Adobe Illustrator for graphic design and Premiere Pro & After Effects for video editing and motion graphics.

Phase 4: SCHEDULING POSTS

After approval, the posts are scheduled to go out via the desired scheduler (Hootsuite, Buffer, or Social Media Pilot, etc…)

Phase 5: ANALYZE & OPTIMIZE

After posting, we review and analyze every post’s performance and optimize the content strategy to do more of what works and maximize our chances of creating viral content.

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