Project Detail
- Home
- Our Work
- Social Media Management For Stretching App
Social Media Management
Social Media Management For Stretching App
About the project
Client
AZ Stretch
Service
Social Media Management
In this project, the client’s goal was to provide their audience with value through educational content about the importance of stretching to enhance your performance and avoid injuries.
Here’s our content creation process. 👇
Phase 1: RESEARCH
- Conducting industry research to gain insights on the competitors and the top players in the industry. This allows me to have a better knowledge of industry standards.
- Conducting company research to identify our strengths and weaknesses with the purpose of capitalizing on our strengths.
- Creating several buyer personas based on extensive research of our ideal audience. This allows me to gain a deeper understanding of what our target audience is like (their goals, fears, aspirations, etc...).
- Developing a social media content strategy that includes content pillars, top social media platforms to use based on the industry, tone of voice, goals on social media, topics to focus on, Call To Actions to use, and buyer journey analysis, type of content to post (still images, carousel posts, reels, long-form videos).
Phase 2: CONTENT WRITING
After researching our competitors, developing a better knowledge of what our unique selling proposition is, and gaining a deeper understanding of our target audience, I proceed to create content based on all of the previous research to insure that it has a high likelihood of success.
Phase 3: GRAPHIC DESIGN & VIDEO EDITING
We used Canva & Adobe Illustrator for graphic design and Premiere Pro & After Effects for video editing and motion graphics.
Phase 4: SCHEDULING POSTS
After approval, the posts are scheduled to go out via the desired scheduler (Hootsuite, Buffer, or Social Media Pilot, etc…)
Phase 5: ANALYZE & OPTIMIZE
After posting, we review and analyze every post’s performance and optimize the content strategy to do more of what works and maximize our chances of creating viral content.
